This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
ISBN: | 9781138980457 |
Publication date: | 21st December 2015 |
Author: | John Winkler |
Publisher: | Routledge an imprint of Taylor & Francis Ltd |
Format: | Paperback |
Pagination: | 276 pages |
Series: | Routledge Library Editions: Marketing |
Genres: |
Sales and marketing |