This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.
Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
| ISBN: | 9781138972636 |
| Publication date: | 26th November 2015 |
| Author: | R Bigelow Lockwood |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 348 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Advertising |
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets.
Industrial Advertising Copy (RLE Marketing) features in the following genres: Advertising
Paperback, Ebook, Hardback. £45.89, down from the £50.99 cover price. Not Available.
Industrial Advertising Copy (RLE Marketing) was written by R Bigelow Lockwood and published by Routledge an imprint of Taylor & Francis Ltd
Industrial Advertising Copy (RLE Marketing) has 348 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89, reduced from £50.99. Not Available.