This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
| ISBN: | 9781138832398 |
| Publication date: | 23rd November 2016 |
| Author: | G R Foxall |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 207 pages |
| Series: | Routledge Library Editions. Consumer Behaviour |
| Genres: |
Sales and marketing Social, group or collective psychology |
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Consumer Behaviour features in the following genres: Sales and marketing, Occupational and industrial psychology
Consumer Behaviour is available in Paperback
Consumer Behaviour was written by G R Foxall and published by Routledge an imprint of Taylor & Francis
Consumer Behaviour has 207 pages
Yes it is part of Routledge Library Editions. Consumer Behaviour series
£50.39