Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
| ISBN: | 9781138794054 |
| Publication date: | 22nd August 2014 |
| Author: | Arnold K Weinstein |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 230 pages |
| Series: | Routledge Library Editions. Marketing |
| Genres: |
Sales and marketing Organizational theory and behaviour Business strategy |