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Organization and Marketing (RLE Marketing)

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Organization and Marketing (RLE Marketing) Synopsis

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

About This Edition

ISBN: 9781138793552
Publication date:
Author: Peter Spillard
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Hardback
Pagination: 242 pages
Series: Routledge Library Editions: Marketing
Genres: Economics
Organizational theory and behaviour
Sales and marketing