Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies.
The book is essential reading for students of marketing, technology and strategy.
| ISBN: | 9781138574137 |
| Publication date: | 28th January 2020 |
| Author: | Wim Biemans |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 294 pages |
| Series: | Routledge Library Editions: The Economics and Business of Technology |
| Genres: |
Research and development management Business innovation |
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies.
Managing Innovation Within Networks features in the following genres: Research and development management, Business innovation
Paperback, Hardback, Ebook. £19.79, down from the £21.99 cover price. Not Available.
Managing Innovation Within Networks was written by Wim Biemans and published by Routledge an imprint of Taylor & Francis Ltd
Managing Innovation Within Networks has 294 pages
Yes it is part of Routledge Library Editions: The Economics and Business of Technology series
£19.79, reduced from £21.99. Not Available.