It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.
Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.
With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
| ISBN: | 9781138363236 |
| Publication date: | 14th August 2018 |
| Author: | Thomas C Lawton, Tazeeb Rajwani |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 426 pages |
| Series: | Routledge Companions in Business, Management and Marketing |
| Genres: |
Business strategy Political structure and processes |
It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
The Routledge Companion to Non-Market Strategy features in the following genres: Business strategy, Political structure and processes
Paperback. £48.59, down from the £53.99 cover price. Not Available.
The Routledge Companion to Non-Market Strategy was written by Thomas C Lawton, Tazeeb Rajwani and published by Routledge an imprint of Taylor & Francis
The Routledge Companion to Non-Market Strategy has 426 pages
Yes it is part of Routledge Companions in Business, Management and Marketing series
£48.59, reduced from £53.99. Not Available.