Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
| ISBN: | 9781138007659 |
| Publication date: | 28th April 2014 |
| Author: | Gregory Ashworth |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 314 pages |
| Series: | Routledge Library Editions: Tourism |
| Genres: |
Sports Retail and wholesale industries |
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing Tourism Places (RLE Tourism) features in the following genres: Sports, Retail and wholesale industries
Marketing Tourism Places (RLE Tourism) is available in Paperback, Hardback
Marketing Tourism Places (RLE Tourism) was written by Gregory Ashworth and published by Routledge an imprint of Taylor & Francis Ltd
Marketing Tourism Places (RLE Tourism) has 314 pages
Yes it is part of Routledge Library Editions: Tourism series
£45.89