This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
| ISBN: | 9781137373694 |
| Publication date: | 22nd July 2013 |
| Author: | Claudio Giachetti |
| Publisher: | Palgrave Pivot an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 147 pages |
| Series: | Palgrave Pivot |
| Genres: |
Business strategy International business Computer science |
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Competitive Dynamics in the Mobile Phone Industry features in the following genres: Business strategy, International business, Computer science
Hardback. £40.49, down from the £44.99 cover price. Not Available.
Competitive Dynamics in the Mobile Phone Industry was written by Claudio Giachetti and published by Palgrave Pivot an imprint of Palgrave Macmillan UK
Competitive Dynamics in the Mobile Phone Industry has 147 pages
Yes it is part of Palgrave Pivot series
£40.49, reduced from £44.99. Not Available.