A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
| ISBN: | 9781137370716 |
| Publication date: | 27th August 2014 |
| Author: | John Morrison |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 187 pages |
| Genres: |
Business ethics and social responsibility Corporate governance: role and responsibilities of boards and directors Business strategy Business innovation |
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
The Social License features in the following genres: Business ethics and social responsibility, Corporate governance: role and responsibilities of boards and directors, Business strategy, Business innovation
Hardback. £29.69, down from the £32.99 cover price. Not Available.
The Social License was written by John Morrison and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
The Social License has 187 pages
£29.69, reduced from £32.99. Not Available.