Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
| ISBN: | 9781137353290 |
| Publication date: | 19th November 2013 |
| Author: | |
| Publisher: | Palgrave Macmillan UK |
| Format: | Ebook |