E-Bollywood offers a groundbreaking framework for understanding Hindi popular cinema through its expanded media ecology, encompassing films, stars, streaming platforms, social media, memes, AI content, and audience engagement in the digital age.This book equips readers with the innovative 'E-Bollywood' methodological framework to analyse the dynamic relationships between Bollywood texts, industries, technologies, and users.
Through interdisciplinary case studies - including the stardom of major Bollywood icons, Amitabh Bachchan's online presence, the Koffee with Karan chat show, BBC Asian Network radio, and Bollywood on YouTube - readers gain practical tools for examining how cinema operates within contemporary media assemblages beyond traditional film analysis.Designed for scholars, teachers, and students in film studies, media studies, cultural studies, and South Asian studies, this book offers an accessible yet rigorous approach to Bollywood's digital transformation, global cinema and transnational media cultures.
| ISBN: | 9781041409281 |
| Publication date: | 11th March 2027 |
| Author: | Rajinder Dudrah |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 224 pages |
| Series: | Routledge Advances in Film Studies |
| Genres: |
Film history, theory or criticism Media studies Internet and digital media: arts and performance |
E-Bollywood offers a groundbreaking framework for understanding Hindi popular cinema through its expanded media ecology, encompassing films, stars, streaming platforms, social media, memes, AI content, and audience engagement in the digital age.This book equips readers with the innovative 'E-Bollywood' methodological framework to analyse the dynamic relationships between Bollywood texts, industries, technologies, and users. Through interdisciplinary case studies - including the stardom of major Bollywood icons, Amitabh Bachchan's online presence, the Koffee with Karan chat show, BBC Asian Network radio, and Bollywood on YouTube - readers gain practical tools for examining how cinema operates within contemporary media assemblages beyond traditional film analysis.Designed for scholars, teachers, and students in film studies, media studies, cultural studies, and South Asian studies, this book offers an accessible yet rigorous approach to Bollywood's digital transformation, global cinema and transnational media cultures.
E-Bollywood features in the following genres: Films, cinema, Media studies, Regional / International studies
Hardback. £154.79, down from the £171.99 cover price. Not Available.
E-Bollywood was written by Rajinder Dudrah and published by Routledge an imprint of Taylor & Francis
E-Bollywood has 224 pages
Yes it is part of Routledge Advances in Film Studies series
£154.79, reduced from £171.99. Not Available.