Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what's in their job description? How do you build an outstanding team? (Spoiler: it's not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.
As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior - and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others' emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership.
This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.
| ISBN: | 9781032585628 |
| Publication date: | 22nd November 2023 |
| Author: | Thomas Frankl |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 280 pages |
| Genres: |
Management: leadership and motivation Neurosciences Social, group or collective psychology |
Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what's in their job description? How do you build an outstanding team? (Spoiler: it's not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.
As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior - and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others' emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership.
This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.
Subliminal Leadership features in the following genres: Management: leadership and motivation, Personnel and human resources management, Occupational and industrial psychology
Subliminal Leadership is available in Hardback, Paperback
Subliminal Leadership was written by Thomas Frankl and published by Routledge an imprint of Taylor & Francis
Subliminal Leadership has 280 pages
£34.19