Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We're all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
| ISBN: | 9781032514093 |
| Publication date: | 4th August 2025 |
| Author: | Stephen Dunne |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 172 pages |
| Series: | Key Ideas in Business and Management |
| Genres: |
Media studies Advertising Communication studies Philosophy |
Persuasion. Philosophers have worried about it.
Persuasion features in the following genres: Media studies, Advertising, Communication studies, Philosophy
Hardback, Paperback. £154.79, down from the £171.99 cover price. Not Available.
Persuasion was written by Stephen Dunne and published by Routledge an imprint of Taylor & Francis
Persuasion has 172 pages
Yes it is part of Key Ideas in Business and Management series
£154.79, reduced from £171.99. Not Available.