A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "word of mouth" from satisfied clients.
| ISBN: | 9780866562645 |
| Publication date: | 1st January 1983 |
| Author: | William J Winston |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 107 pages |
| Genres: |
Health systems and services Market research Public relations Public ownership / nationalization |