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Against the Mainstream

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Against the Mainstream Synopsis

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment.

This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

About This Edition

ISBN: 9780820461632
Publication date:
Author: George Gerbner
Publisher: Lang, Peter, Publishing Inc.
Format: Hardback
Pagination: 515 pages
Series: Media and Culture
Genres: The arts: general topics
Speaking in public: advice and guides
Communication studies
Sociology and anthropology

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