This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.
| ISBN: | 9780815386452 |
| Publication date: | 3rd January 2018 |
| Author: | Leslie L Marsh |
| Publisher: | Routledge an imprint of Taylor & Francis Inc |
| Format: | Paperback |
| Pagination: | 242 pages |
| Series: | Routledge Research in Cultural and Media Studies |
| Genres: |
Media studies Social classes Behavioural economics Media studies Anthropology Social classes Sales and marketing |
This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.
The Middle Class in Emerging Societies features in the following genres: Media studies, Social classes, Behavioural economics, Media studies, Anthropology, Social classes, Sales and marketing
The Middle Class in Emerging Societies is available in Paperback, Hardback
The Middle Class in Emerging Societies was written by Leslie L Marsh and published by Routledge an imprint of Taylor & Francis Inc
The Middle Class in Emerging Societies has 242 pages
Yes it is part of Routledge Research in Cultural and Media Studies series
£47.69