Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS.
Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to
support fair trade. Driving a Toyota Prius to fight global warming. All
these commonplace activities point to a central feature of contemporary
culture: the most common way we participate in social activism is by
buying something.
Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary
group of scholars to explore this new landscape through a series of case
studies of "commodity activism." Drawing from television, film,
consumer activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove "Real Beauty"
campaign, sex positive retail activism, ABC's Extreme Home Makeover, and
Angelina Jolie as multinational celebrity missionary.
Exploring the complexities embedded in contemporary political activism, Commodity Activism
reveals the workings of power and resistance as well as citizenship and
subjectivity in the neoliberal era. Refusing to simply position
politics in opposition to consumerism, this collection teases out the
relationships between material cultures and political subjectivities,
arguing that activism may itself be transforming into a branded
commodity.
| ISBN: | 9780814764015 |
| Publication date: | 1st February 2012 |
| Author: | Roopali Mukherjee, Sarah BanetWeiser |
| Publisher: | New York University Press an imprint of New York University |
| Format: | Paperback |
| Pagination: | 336 pages |
| Series: | Critical Cultural Communication |
| Genres: |
Social and cultural anthropology Entertainment and media law |
Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS.
Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to
support fair trade. Driving a Toyota Prius to fight global warming. All
these commonplace activities point to a central feature of contemporary
culture: the most common way we participate in social activism is by
buying something.
Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary
group of scholars to explore this new landscape through a series of case
studies of "commodity activism." Drawing from television, film,
consumer activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove "Real Beauty"
campaign, sex positive retail activism, ABC's Extreme Home Makeover, and
Angelina Jolie as multinational celebrity missionary.
Exploring the complexities embedded in contemporary political activism, Commodity Activism
reveals the workings of power and resistance as well as citizenship and
subjectivity in the neoliberal era. Refusing to simply position
politics in opposition to consumerism, this collection teases out the
relationships between material cultures and political subjectivities,
arguing that activism may itself be transforming into a branded
commodity.
Commodity Activism features in the following genres: Social and cultural anthropology, Entertainment and media law
Commodity Activism is available in Hardback, Paperback
Commodity Activism was written by Roopali Mukherjee, Sarah BanetWeiser and published by New York University Press an imprint of New York University
Commodity Activism has 336 pages
Yes it is part of Critical Cultural Communication series