Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
| ISBN: | 9780805862720 |
| Publication date: | 28th May 2008 |
| Author: | Betteke van Ruler |
| Publisher: | Routledge an imprint of Taylor & Francis Inc |
| Format: | Hardback |
| Pagination: | 348 pages |
| Series: | Routledge Communication Series |
| Genres: |
Communication studies Economics Public relations |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Public Relations Metrics features in the following genres: Communication studies, Economics, Public relations
Paperback, Hardback. £154.79, down from the £171.99 cover price. Not Available.
Public Relations Metrics was written by Betteke van Ruler and published by Routledge an imprint of Taylor & Francis Inc
Public Relations Metrics has 348 pages
Yes it is part of Routledge Communication Series series
£154.79, reduced from £171.99. Not Available.