Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.
| ISBN: | 9780805811261 |
| Publication date: | 13th July 1991 |
| Author: | Kathleen E Welch |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 196 pages |
| Series: | Routledge Communication Series |
| Genres: |
Communication studies Media studies Semantics, discourse analysis, stylistics History |
Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C.
The Contemporary Reception of Classical Rhetoric features in the following genres: Communication studies, Media studies, Semantics, discourse analysis, stylistics, History
Paperback, Hardback. £28.79, down from the £31.99 cover price. Not Available.
The Contemporary Reception of Classical Rhetoric was written by Kathleen E Welch and published by Routledge an imprint of Taylor & Francis
The Contemporary Reception of Classical Rhetoric has 196 pages
Yes it is part of Routledge Communication Series series
£28.79, reduced from £31.99. Not Available.