The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
| ISBN: | 9780805808414 |
| Publication date: | 13th July 1991 |
| Author: | David Protess, Maxwell E McCombs |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 310 pages |
| Series: | Communication Textbook Series. |
| Genres: |
News media and journalism Media studies History |
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared.
Agenda Setting features in the following genres: News media and journalism, Media studies, History
Paperback. £49.49, down from the £54.99 cover price. Not Available.
Agenda Setting was written by David Protess, Maxwell E McCombs and published by Routledge an imprint of Taylor & Francis
Agenda Setting has 310 pages
Yes it is part of Communication Textbook Series. series
£49.49, reduced from £54.99. Not Available.