Milk Mustache

Milk Mustache Synopsis

125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history.

With a foreword by Whoopi Goldberg

It was everyone's favorite ad campaign-a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world's biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milk's benefits. The campaign launched in January 1995, and, within days, it was everywhere, embedding into mainstream pop culture in a way that continues to reverberate decades later.

Here, the very best of those unforgettable ads are collected in one beautifully produced volume. Included are 125 full-color, full-page portraits featuring iconic stars from movies, television, music, sports, and fashion-photographed by some of the most legendary names in the business. From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten.

But this lively book delivers more than just the images. It also features exclusive behind-the-scenes stories from author Bernie Hogya, one of the ad campaign's original creators-offering up an insider's look at what really happened on set and the moments that never made the headlines.

Packed with 1990s and early-2000s nostalgia, this star-studded compilation is the ultimate tribute to one of the greatest ad campaigns ever.

Includes the following:

• 125 full-color, full-page portraits by some of the world's best photographers, curated into chapters for Models, Movies, Television, and Sports
• A foreword by world-famous actor and comedian Whoopi Goldberg, a participant in the Milk Mustache campaign
• Behind-the-scenes stories and gossip from one of the campaign's founders, who was on set or supervised every ad in the series
• An index of all the stars and photographers featured in the book