This is the 14th volume in a series of studies on research in marketing.
| ISBN: | 9780762305506 |
| Publication date: | 16th October 1998 |
| Author: | Jagdish N Sheth, Atul Parvatiyar, Ajay Manrai, Lalita Manrai |
| Publisher: | JAI Press an imprint of Emerald Group Publishing Limited |
| Format: | Hardback |
| Pagination: | 268 pages |
| Series: | Research in Marketing |
| Genres: |
Sales and marketing |