The very first Land Rover, launched in 1948, owed its low-key existence to shoestring British ingenuity and - literally - odds and ends left over from World War II. Rover thought it could keep its factory ticking over as the company's post-war fortunes slowly revived. They also thought that farmers might appreciate it as a handy cross between a pick-up and a tractor. But it was soon obvious that the company had created, in the land Rover, a world-beating product. Giles Chapman tells the story of how Land Rovers have tamed the planet's toughest terrain with their unstoppable off-road capability. It also charts how the Land Rover legend allowed the marque to gradually expand its range with the Range Rover, Discovery, Freelander and the latest Range Rover Evoque. They're all cars as familiar in cities and suburbs as they are at home in the countryside. Land Rover has been controversial, its fortunes tied to Britain's economic ups and downs. Today it's on a roll, leading a renaissance in British design and manufacturing, yet the continued presence of the Defender helps keep the Land Rover Story absolutely pukka.
| ISBN: | 9780752489940 |
| Publication date: | 1st April 2013 |
| Author: | Giles Chapman |
| Publisher: | The History Press |
| Format: | Hardback |
| Pagination: | 127 pages |
| Series: | The Story Series |
| Genres: |
Road and motor vehicles: general interest |
The very first Land Rover, launched in 1948, owed its low-key existence to shoestring British ingenuity and - literally - odds and ends left over from World War II. Rover thought it could keep its factory ticking over as the company's post-war fortunes slowly revived. They also thought that farmers might appreciate it as a handy cross between a pick-up and a tractor. But it was soon obvious that the company had created, in the land Rover, a world-beating product. Giles Chapman tells the story of how Land Rovers have tamed the planet's toughest terrain with their unstoppable off-road capability. It also charts how the Land Rover legend allowed the marque to gradually expand its range with the Range Rover, Discovery, Freelander and the latest Range Rover Evoque. They're all cars as familiar in cities and suburbs as they are at home in the countryside. Land Rover has been controversial, its fortunes tied to Britain's economic ups and downs. Today it's on a roll, leading a renaissance in British design and manufacturing, yet the continued presence of the Defender helps keep the Land Rover Story absolutely pukka.
The Land Rover Story features in the following genres: Road and motor vehicles: general interest
The Land Rover Story is available in Hardback
The Land Rover Story was written by Giles Chapman and published by The History Press
The Land Rover Story has 127 pages
Yes it is part of The Story Series series
£9.89