Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses.
Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.
| ISBN: | 9780749463311 |
| Publication date: | 3rd August 2011 |
| Author: | Colin Barrow |
| Publisher: | KoganPage an imprint of Kogan Page |
| Format: | Paperback |
| Pagination: | 297 pages |
| Genres: |
Business strategy Management and management techniques Advice on careers and achieving success |
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses.
The 30 Day MBA features in the following genres: Business strategy, Management and management techniques, Advice on careers and achieving success
Paperback, Hardback. Not Available.
The 30 Day MBA was written by Colin Barrow and published by KoganPage an imprint of Kogan Page
The 30 Day MBA has 297 pages