Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
| ISBN: | 9780735711518 |
| Publication date: | 23rd January 2002 |
| Author: | Jonathan Price, Lisa Price |
| Publisher: | New Riders an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 507 pages |
| Series: | Voices That Matter |
| Genres: |
Internet: general works Web programming |
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act.
Hot Text features in the following genres: Internet: general works, Web programming
Paperback. Not Available.
Hot Text was written by Jonathan Price, Lisa Price and published by New Riders an imprint of Pearson Education
Hot Text has 507 pages
Yes it is part of Voices That Matter series