Commerce in Color explores the juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjects-including the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson's The Autobiography of an Ex-Colored Man-as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the "culture of consumption" and the "culture of segregation," Dawson poses new and provocative questions about American culture and social history.
Both an influential literary study and an absorbing historical read, Commerce in Color proves that-in America-advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.
"A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered."
-James Smethurst, University of Massachusetts
James C. Davis is Assistant Professor of English at Brooklyn College.
| ISBN: | 9780472099870 |
| Publication date: | 25th June 2007 |
| Author: | James C Davis |
| Publisher: | The University of Michigan Press an imprint of University of Michigan Press |
| Format: | Hardback |
| Pagination: | 298 pages |
| Series: | Class : Culture |
| Genres: |
Literature: history and criticism Ethnic studies |
Commerce in Color explores the juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjects-including the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson's The Autobiography of an Ex-Colored Man-as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the "culture of consumption" and the "culture of segregation," Dawson poses new and provocative questions about American culture and social history.
Both an influential literary study and an absorbing historical read, Commerce in Color proves that-in America-advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.
"A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered."
-James Smethurst, University of Massachusetts
James C. Davis is Assistant Professor of English at Brooklyn College.
Commerce in Color features in the following genres: Literature: history and criticism, Ethnic studies
Commerce in Color is available in Paperback, Hardback
Commerce in Color was written by James C Davis and published by The University of Michigan Press an imprint of University of Michigan Press
Commerce in Color has 298 pages
Yes it is part of Class : Culture series