Cultural Production of Hallyu in the Digital Platform Era explores how histories, industry structures, and politics interact in the platformization of the Korean Wave. Dal Yong Jin argues that while much research centers on the Korean culture takeover and the dominance of Korean products on premier global media platforms, Korean cultural industries also experience reshaping and changing depending on the platforms, often on the global stage. Addressing the increasing significance of digital platforms, this work examines the transformative roles of over-the-top streaming services—Netflix, Viki, and V Live—video-sharing platforms such as YouTube, and social media platforms such as TikTok and Instagram, and the power relations between content producers, information technology sectors, the government, creative laborers, and audiences in the globalization of Korean culture and media. By developing critical cultural industries studies as a new theoretical framework, Cultural Production of Hallyu in the Digital Platform Era explores the ever-growing Korean Wave phenomenon with the advent of global digital platforms.
| ISBN: | 9780472057566 |
| Publication date: | 4th August 2025 |
| Author: | Dal Yong Jin |
| Publisher: | The University of Michigan Press an imprint of University of Michigan Press |
| Format: | Paperback |
| Pagination: | 216 pages |
| Genres: |
Media studies Cultural studies Asian history |
Cultural Production of Hallyu in the Digital Platform Era explores how histories, industry structures, and politics interact in the platformization of the Korean Wave. Dal Yong Jin argues that while much research centers on the Korean culture takeover and the dominance of Korean products on premier global media platforms, Korean cultural industries also experience reshaping and changing depending on the platforms, often on the global stage. Addressing the increasing significance of digital platforms, this work examines the transformative roles of over-the-top streaming services—Netflix, Viki, and V Live—video-sharing platforms such as YouTube, and social media platforms such as TikTok and Instagram, and the power relations between content producers, information technology sectors, the government, creative laborers, and audiences in the globalization of Korean culture and media. By developing critical cultural industries studies as a new theoretical framework, Cultural Production of Hallyu in the Digital Platform Era explores the ever-growing Korean Wave phenomenon with the advent of global digital platforms.
Cultural Production of Hallyu in the Digital Platform Era features in the following genres: Media studies, Cultural studies, Asian history
Cultural Production of Hallyu in the Digital Platform Era is available in Paperback, Hardback
Cultural Production of Hallyu in the Digital Platform Era was written by Dal Yong Jin and published by The University of Michigan Press an imprint of University of Michigan Press
Cultural Production of Hallyu in the Digital Platform Era has 216 pages