When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
| ISBN: | 9780415751957 |
| Publication date: | 10th March 2014 |
| Author: | Beat Burgenmeier |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 248 pages |
| Series: | Routledge Library Editions: International Business |
| Genres: |
Economics Business and Management |
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
Multinationals and Europe 1992 (RLE International Business) features in the following genres: Economics, Business and Management
Multinationals and Europe 1992 (RLE International Business) is available in Paperback
Multinationals and Europe 1992 (RLE International Business) was written by Beat Burgenmeier and published by Routledge an imprint of Taylor & Francis Ltd
Multinationals and Europe 1992 (RLE International Business) has 248 pages
Yes it is part of Routledge Library Editions: International Business series
£30.59