This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.
| ISBN: | 9780415281805 |
| Publication date: | 28th November 2002 |
| Author: | Rob Shields |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 246 pages |
| Series: | Key Ideas |
| Genres: |
Media studies: internet, digital media and society Social theory Digital and information technologies: social and ethical aspects |
This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.
The Virtual features in the following genres: Media studies, Social theory
The Virtual is available in Paperback, Hardback
The Virtual was written by Rob Shields and published by Routledge an imprint of Taylor & Francis
The Virtual has 246 pages
Yes it is part of Key Ideas series
£189.00