The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
| ISBN: | 9780415148221 |
| Publication date: | 26th December 1996 |
| Author: | Jim Bell, Stephen Brown, David Carson |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 291 pages |
| Series: | Routledge Interpretive Marketing Research |
| Genres: |
Sociology: work and labour Sales and marketing Media, entertainment, information and communication industries |
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Marketing Apocalypse features in the following genres: Sociology: work and labour, Sales and marketing, Media, entertainment, information and communication industries
Marketing Apocalypse is available in Hardback
Marketing Apocalypse was written by Jim Bell, Stephen Brown, David Carson and published by Routledge an imprint of Taylor & Francis
Marketing Apocalypse has 291 pages
Yes it is part of Routledge Interpretive Marketing Research series
£53.09