The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
| ISBN: | 9780415148221 |
| Publication date: | 26th December 1996 |
| Author: | Jim Bell, Stephen Brown, David Carson |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 291 pages |
| Series: | Routledge Interpretive Marketing Research |
| Genres: |
Sociology: work and labour Sales and marketing Media, entertainment, information and communication industries |