Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
| ISBN: | 9780393341812 |
| Publication date: | 24th August 2012 |
| Author: | Christopher Johnson |
| Publisher: | WW Norton & Co |
| Format: | Paperback |
| Pagination: | 256 pages |
| Genres: |
Writing and editing guides |
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Microstyle features in the following genres: Writing and editing guides
Microstyle is available in Paperback, Hardback, Ebook
Microstyle was written by Christopher Johnson and published by WW Norton & Co
Microstyle has 256 pages