This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
| ISBN: | 9780367877453 |
| Publication date: | 10th December 2019 |
| Author: | James F Hamilton |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 284 pages |
| Series: | Routledge Research in Cultural and Media Studies |
| Genres: |
Media studies Advertising Communication studies Advertising Media studies Cultural studies |
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Explorations in Critical Studies of Advertising features in the following genres: Media studies, Advertising, Communication studies, Advertising, Media studies, Cultural studies
Explorations in Critical Studies of Advertising is available in Paperback, Hardback
Explorations in Critical Studies of Advertising was written by James F Hamilton and published by Routledge an imprint of Taylor & Francis Ltd
Explorations in Critical Studies of Advertising has 284 pages
Yes it is part of Routledge Research in Cultural and Media Studies series
£40.49