Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.
This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.
Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.
| ISBN: | 9780367510299 |
| Publication date: | 30th June 2025 |
| Author: | David J Lowe |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 230 pages |
| Series: | Management Practice Essentials |
| Genres: |
Business strategy Production and quality control management Sales and marketing management Project management Sales and marketing Economics of industrial organization |
Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations.
Strategic Commercial Management features in the following genres: Business strategy, Production and quality control management, Sales and marketing management, Project management, Sales and marketing, Economics of industrial organization
Hardback. £169.19, down from the £187.99 cover price. Not Available.
Strategic Commercial Management was written by David J Lowe and published by Routledge an imprint of Taylor & Francis
Strategic Commercial Management has 230 pages
Yes it is part of Management Practice Essentials series
£169.19, reduced from £187.99. Not Available.