First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
| ISBN: | 9780367230197 |
| Publication date: | 23rd November 2020 |
| Author: | Art Weinstein, William C Johnson |
| Publisher: | CRC Press an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 388 pages |
| Series: | Routledge Revivals |
| Genres: |
Sales and marketing |