Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of:
| ISBN: | 9780333617106 |
| Publication date: | 20th May 1998 |
| Author: | Anders Hansen |
| Publisher: | Red Globe Press an imprint of Macmillan Education UK |
| Format: | Paperback |
| Pagination: | 350 pages |
| Genres: |
Media studies |
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Mass Communication Research Methods features in the following genres: Media studies
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Mass Communication Research Methods was written by Anders Hansen and published by Red Globe Press an imprint of Macmillan Education UK
Mass Communication Research Methods has 350 pages