For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing-with comprehensive cases.
| ISBN: | 9780273768685 |
| Publication date: | 27th June 2013 |
| Author: | Warren J Keegan, Elyse Arnow Brill, Sandeep Puri |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 479 pages |
| Genres: |
Sales and marketing |