This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.
| ISBN: | 9780273731351 |
| Publication date: | 31st May 2012 |
| Author: | David Grant |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 304 pages |
| Genres: |
Purchasing and supply management Sales and marketing |
This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.
Logistics Management features in the following genres: Sales and marketing, Purchasing and supply management
Logistics Management is available in Paperback
Logistics Management was written by David Grant and published by Pearson an imprint of Pearson Education
Logistics Management has 304 pages
£73.79