Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
| ISBN: | 9780230340343 |
| Publication date: | 11th October 2012 |
| Author: | Tim Calkins |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan US |
| Format: | Hardback |
| Pagination: | 294 pages |
| Genres: |
Business strategy Market research Organizational theory and behaviour Management and management techniques Sales and marketing |