Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
| ISBN: | 9780230019829 |
| Publication date: | 30th November 2009 |
| Author: | Weipin Tsai |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 249 pages |
| Genres: |
Asian history Social and cultural history Political science and theory History |
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
Reading Shenbao features in the following genres: Asian history, Social and cultural history, Political science and theory, History
Reading Shenbao is available in Hardback
Reading Shenbao was written by Weipin Tsai and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
Reading Shenbao has 249 pages
£80.99