This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
| ISBN: | 9780230006607 |
| Publication date: | 29th September 2006 |
| Author: | James Teboul |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 161 pages |
| Series: | INSEAD Business Press |
| Genres: |
Management and management techniques Sales and marketing |
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations.
Service Is Front Stage features in the following genres: Management and management techniques, Sales and marketing
Hardback. Not Available.
Service Is Front Stage was written by James Teboul and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
Service Is Front Stage has 161 pages
Yes it is part of INSEAD Business Press series