Undergraduate Principles of Marketing textbook
A unique marketing text based on student feedback.
Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.
| ISBN: | 9780137013296 |
| Publication date: | 26th March 2009 |
| Author: | Michael Levens |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 290 pages |
| Genres: |
Sales and marketing |
Undergraduate Principles of Marketing textbook
A unique marketing text based on student feedback.
Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.
Marketing features in the following genres: Sales and marketing
Marketing is available in Paperback
Marketing was written by Michael Levens and published by Pearson an imprint of Pearson Education
Marketing has 290 pages