If you want to be the best, focus on your most valuable asset: the power of your creative mind
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:
be creative on demand with de Bono's step-by-step approach
add value to ideas and turn them into financial assets
boost creativity with the power of lateral thinking
break free from old ways of thinking with creative challenging
| ISBN: | 9780091939700 |
| Publication date: | 5th March 2015 |
| Author: | Edward De Bono |
| Publisher: | Vermilion an imprint of Ebury Publishing |
| Format: | Paperback |
| Pagination: | 480 pages |
| Genres: |
Working patterns and practices Self Help and Personal Development |
If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'.
Serious Creativity features in the following genres: Working patterns and practices, Self Help and Personal Development
Paperback. £18.00, down from the £20.00 cover price. Not Available.
Serious Creativity was written by Edward De Bono and published by Vermilion an imprint of Ebury Publishing
Serious Creativity has 480 pages
£18.00, reduced from £20.00. Not Available.