The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
| ISBN: | 9780077158392 |
| Publication date: | 16th March 2015 |
| Author: | David Smith |
| Publisher: | McGraw Hill an imprint of McGraw-Hill Education |
| Format: | Paperback |
| Genres: |
Economics, Finance, Business and Management |
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
Exploring Innovation features in the following genres: Economics, Finance, Business and Management
Exploring Innovation is available in Paperback
Exploring Innovation was written by David Smith and published by McGraw Hill an imprint of McGraw-Hill Education