Provides case studies, exercises and examples, which place marketing theory in a real world context. This book integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
| ISBN: | 9780074712627 |
| Publication date: | 16th October 2003 |
| Author: | Peter Rix |
| Publisher: | McGraw-Hill Education/Australia an imprint of McGraw-Hill Education |
| Format: | Paperback |
| Genres: |
Business and Management |