Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment Synopsis

The Comic-Con phenomenon-and what it means for your businessThe annual trade show Comic-Con International isn't just fun and games. According to award-winning business author and futurist Rob Salkowitz it's a "e;massive focus group and marketing megaphone"e; for Hollywood-and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry.Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.