The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination and creative problem solving through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary leadership guide-now updated with addition material, including new case studies, and a new introduction-design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.
Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business strategy and society.
This essential guide for today's business leaders offers a clear roadmap for transformation:
| ISBN: | 9780062856623 |
| Publication date: | 18th April 2019 |
| Author: | Tim Brown, Barry Katz |
| Publisher: | Harper Business an imprint of HarperCollins |
| Format: | Hardback |
| Pagination: | 304 pages |
| Genres: |
Management: leadership and motivation Management decision making Project management Market research Organizational theory and behaviour Product design Entrepreneurship / Start-ups Technology: general issues Self Help and Personal Development |
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination and creative problem solving through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary leadership guide-now updated with addition material, including new case studies, and a new introduction-design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.
Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business strategy and society.
This essential guide for today's business leaders offers a clear roadmap for transformation:
Change by Design features in the following genres: Management: leadership and motivation, Management decision making, Project management, Market research, Organizational theory and behaviour, Product design, Entrepreneurship / Start-ups, Technology: general issues, Self Help and Personal Development
Change by Design is available in Hardback
Change by Design was written by Tim Brown, Barry Katz and published by Harper Business an imprint of HarperCollins
Change by Design has 304 pages
£18.00