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Creativity Rules

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Creativity Rules Synopsis

Most of us want to do something meaningful and important in our lives, but few are able to mobilize resources both inside and outside ourselves to accomplish these goals. Get Ideas Out of Your Head and Into the World shows you how to do exactly that with concrete steps to bring your best ideas to life.


For the past 15 years of teaching at Stanford University School of Engineering, Professor Tina Seelig has been exploring what we can each do to unleash our own entrepreneurial spirit. In this revolutionary guide, she crisply defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how to unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.


Just as babies naturally babble, learning how to combine sounds into words, connect words to compose sentences, and then string sentences together to craft stories, Tina shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, and creating something much more complex, interesting, and powerful.


In today's world, each of us needs these skills to respond to the ever-changing challenges and to seize the opportunities around us. Tina proves that these skills can be taught, and offers readers the benefits that thousands of students have learned from already-how to take a compelling idea and transform it into something extraordinary.

About This Edition

ISBN: 9780062301314
Publication date:
Author: Tina Seelig
Publisher: HarperOne an imprint of HarperCollins Publishers
Format: Paperback
Pagination: 256 pages
Genres: Management decision making
Advice on careers and achieving success

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