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John Hassall The Life and Art of the Poster King

"Lavish, lively and informative, this visually-dazzling biography of popular “Poster King” John Hassall is a must-have for lovers of art and design."

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LoveReading Says

LoveReading Says

Lucinda Gosling’s John Hassall: The Life and Art of the Poster King is an exquisite feast of vibrant visuals for anyone interested in art and design history. While exhaustive in its coverage and analysis of John Hassall, whose iconic posters and postcards are instantly - and widely - recognisable, its lively, accessible tone will also enthral interested laypeople.

Born in 1868, John Hassall began his long, successful, influential career as an advertising artist after studying in Paris, where he was influenced by Czech design innovator, Alphonse Mucha. Hassall went on to found an art school and work across multiple disciplines, including pottery, toy-making, book illustration, fine art and commercial art, each of them bearing his distinctive bold style and wit. His impactful WWI and travel and transport posters are instantly recognisable, as are his striking ads for big brands like Colman’s Mustard and Nestlé. 

Many sketches, letters and diary excerpts are here published for the first time, and the standard of the reproductions do excellent justice to the striking quality of the art itself. Alongside learning about Hassall’s life, and enjoying the high-quality visuals, I was especially wowed by seeing some of his book illustrations for the first time, among them a stunning Art Nouveau Little Red Riding Hood, and his astonishing “Pantomime ABC”.

Joanne Owen

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