Books By Walter W. Wymer - Author

Professor Wymer's scholarly work includes nine books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, and scale development. Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of the Journal of Nonprofit & Public Sector Marketing (2000-10), North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing (2001-9), and President of the Atlantic Marketing Association (2005). Currently, Professor Wymer serves on five journal editorial boards.